JC Paella Man

Brand Development, Brand Marketing Strategy, Web Design

BrandYou Creative Agency, also recognized as a food & beverage digital agency Ireland, joined forces with JC Paella man to elevate their brand through a suite of comprehensive services encompassing branding, marketing, rebranding, and visual identity enhancement, to increase their marketing results and web traffic.

Client – JC Paella Man is a business that supplies fresh, healthy and high-quality paella dishes. John Crawford, the founder and CEO has chosen Paella as his specialty because it is a versatile dish that everyone loves. This is one of his many special recipes that he perfected over time.

The brand development for food & beverage Ireland project has attracted a loyal customer base for JC and continues to cause a significant growth in customer recognition, leading to enhanced business outcomes and continued success in the culinary industry.

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Challenges we faced – Creating a food business from the personality of John Crawford. Naming took some time to complete and with all the brands identity and design. The process took some time to complete. We also had to do the vehicle design and work with the HSE to deliver all the certifications for the client to trade.

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  • Branding & Marketing development
  • Naming
  • Visual Identity system
  • Packaging
  • Labels
  • Nutritional properties
  • Menus
  • Brochures
  • Videos
  • Bags
  • Certifications
  • Social media strategy
  • Created a new brand strategy

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