BrandYou Creative Marketing Agency Boston, assisted Cultivate to improve their brand identity through the brand naming for government US project – whilst offering other digital marketing services such as Google AdWords and Social Media etc.
Client – Cultivate is a government department sponsoring the food sustainability process from farm to table. The company is focused on serving European countries, Poland, Czech Republic and future extension to European countries. Cultivate has branches in America and Ireland and the Operations Director and EU Head of Sustainability is Irish.
Overall, Cultivate has developed a distinctive brand identity that resonates with its target audience – positioning the company as a trusted source for innovative products and services.
Type of business – Agricultural Food Industry supply chain.
Services provided – Project based and Consulting
What we provided
- Brand Naming
- Brand identity system
- Brand style guide
- Brand Guidelines
- Social Media, web and digital designs
Our Process – Challenges we faced – A few weeks’ deadline to develop naming and brand identity system for European food sustainability program similar to McDonalds, through online meeting.
Solution – A weekend of full immersion and another week to develop names followed by the creation of storyboards for presentation to head managers. We made the process really simple for the client and everything was done online without meeting in person.
Timeline – Less than 8 weeks
