BrandYou Creative branding agency San Francisco, while offering product launch for food company USA, partnered with Captain Hydrate to enhance its brand visibility. This was achieved through the strategic branding project which included logo design, packaging, and marketing collateral.
Client – Home to the well that produced Ireland’s first mineral water and winner of 7 international gold medals for excellence, Borrisoleigh Bottling Ltd (BBL) has brought new life to the concept of packaged water through the Captain Hydrate product launch.
They deliver superb natural water, from an age-old artesian well in a packaging that reflects a sensitivity for the environment and in a way that seeks to lead the industry towards a more responsible and sustainable future.
Captain Hydrate strives to increase brand awareness, foster customer loyalty, and differentiate the brand in the competitive beverage industry.
Type of business – Food and Beverage, Packaged Drinking Water.
Services provided – Project based and consulting
What we provided
- Concept Creation
- Content Creation
- Promotional Video
- Social Media Imagery
- Campaign Imagery
Our Process – BBL approached us to launch their new product in Aldi and other mainstream supermarkets. We conducted various online meetings with the team to consult concept creations and ideas. Following which we created a vision board consisting of storyboards, taglines, headlines and images to flow with the concept.
We held 3-4 meetings to discuss the social media and campaign imagery along with guiding the client about the platforms and functionality. Our team developed a video which consisted of a storyboard, script, and voice over with 3 edits to align with the concept and ready for the launch.
Timeline – 3 weeks all completed.
