BrandYou Creative marketing agency, while offering University Branding America, assisted Maynooth University in improving their brand identity. The goal of Maynooth’s Branding For University America project was to attract students, faculty, and researchers across the globe.
Client – Maynooth University is an internationally recognised institution located 25 kilometres outside of Dublin, Ireland, and is the nation’s fastest growing university. In 2019 it placed #50 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings.
Type of business – Retail bookshop B2C and government based in Maynooth.
Services provided – Project based, Consulting and Coaching.
What we provided
- Brand development of Retail shop
- Created a new brand visual identity system
- Retail shop layout, external & internal window sign display, shop layout point of sale and retail bags
- Visual identity material for digital and print channels
- Brand guidelines
- Stationary system
- Brochure brand style guide
Our Process – Challenges we faced – A few weeks’ deadline to have the brand message both internally and external through signage to portray the brand values. We wanted to incorporate a book into the visual identity system with a minimal feel. Logo identity, brochure brand style guide, point of sale and all shop fronts outside and inside.
Solution – Involve the owner through the process, regular visits to premise and to understand the client.
Timeline – 3 months
